The idea of cosmetic testing on animals before proving it is safe for humans has a long sad history.
Unfortunately, many animals die each year from taking part in animal testing. Those are usually small animals like mice, rabbits, rats, cats, dogs, and guinea pigs.
Cruelty free makeup is important because it doesn’t just help animals. It is generally healthier for you as well. Cruelty free makeup brands care about of all living things!